talent attraction
- Conducted internal research to the needs of employees. Result: focus more on middle management to reach audience and connect leadership with employees. Introduced a new social media platform in the organization.
- Plan to promote Customer Assistance Center (CAC) to external talent via stories of employees who moved to Maastricht and environment, show the life at CAC (emotional value).
results
- More focus on middle management to reach employees + more direct communication thanks to platform.
