An overview of the services Brand Fans delivers to help you create more brand fans of your organization.
We first get to know your team, your team goals and connections to other teams in the organization. We work proactively; if processes can be more efficient with better results, we go for it. Value: improved processes and therefore higher satisfaction and effectiveness.
Attracting attention to position your brand with media as an exclusive brand. Your brand wants to build lasting relationships and consistently show what you stand for in a way that is different. Top quality is paramount. Value: (more) positive publicity.
Customer journey and relations: position your brand and actively demonstrate the added value. Treat your (potential) customers in an exclusive way that makes them feel special. We look at and review your customer journey. Value: sustainable customer relationships and increased sales.
Your brand workers are the strength of your organization. We first check the basis of internal communication and we enter into conversation with employees. Then we determine the key messages that belong to the goals in the organization. And we improve the structure or set up a new structure, including measurement system. Value: higher employee satisfaction, which is indirectly reflected in customer relations and turnover.
We take employees or other audiences along in a (new) journey. We help them to understand what is changing in an organization and why. We help them with a framework and structure to understand the journey and help them to contribute. For example: organizational rebranding. Value: simplify complex situations and we get people excited about new opportunities.
Employer branding: We do thorough research on your employer brand. What does your organization stand for according to your employees? We research that first and make changes. Then we determine core values and core messages to communicate your brand consistently across different channels and position it. Value: higher employee satisfaction, positive publicity and attracting the right talent.
Thanks to more than 15 years of marketing and communication experience at A-brand multinationals and listed companies, I have knowledge to share with students and a future vision to inspire professionals.
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